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United Airlines Research Assignment
After reviewing these links, conduct your own research on the customer service issues United Airlines has had during the last 15 years. Applying what you have learned in this course, analyze its situation, and make recommendations going forward. Within your analysis, respond to the questions below.
How did the general population of consumers interpret the actions of United Airlines in each of these situations? Did these interpretations affect buying?
Do you agree or disagree with popular opinion on United’s level of customer service? Did United act unethically?
Assuming a potential customer knew about this series of events, discuss how the concept of self-perception might affect a potential customer’s decision to choose (or not choose) United Airlines for future flights.
After analyzing this case and your research, describe whether you personally would purchase a flight on United Airlines. Include your evaluation process and your rationale for choices in this industry. Hint: This also ties in with self-perception.
Your completed assignment should be double-spaced and should be a minimum of three pages in length. Besides the aforementioned sources, please use a minimum of two additional credible sources from the CSU Online Library to support your reasoning. Referenced sources must have accompanying citations to comply with APA guidelines. United Airlines Research Assignment Help
APA Paper Formatting Basics
- All text should be double-spaced
- Use one-inch margins on all sides
- All paragraphs in the body are indented
- Make sure that the title is centered on the page with your name and school/institution underneath
- Use 12-point font throughout
- All pages should be numbered in the upper right hand corner
- The manual recommends using one space after most punctuation marks
- A shortened version of the title (“running head”) should be placed in the upper left hand corner
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