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Task: Strategic Marketing Report
- Individual task.
- Students will develop the BCG and Product Life Cycle tools for the brand NIKE and answer a set of questions.
- Develop the BCG and PLC tools for NIKE, then answer these questions:
- How can disruptive innovation affect your brand in the BCG matrix?
- Is the length and sequence of each of the PLC phases predictable for NIKE?
- How can incremental innovation enhance the life of a product in the product life cycle?
- Is NIKE looking forward to some concrete product or market expansion as of now? Explain it.
Strategic Marketing Report Assignment Help Submission: —
Weight: —
Formalities:
- Wordcount: 1500 – 2000 words.
- Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
- Font: Arial 12,5 pts.
- Text alignment: Justified.
- The in-text References and the Bibliography have to be in Harvard’s citation style.
It assesses the following learning outcomes:
- illustrate how to monitor the dynamic changes in the external environment
- analyze and forecast the future needs for resources in the internal environment of corporations.
- Rubrics Strategic Marketing Report Assignment Help
Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69 Knowledge & Understanding (20%) Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner. Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary. Student understands the task and provides minimum theory and/or some use of vocabulary. Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary. Application (30%)
Student applies fully relevant knowledge from the topics delivered in class, drawing excellent answers to the questions presented. Student applies mostly relevant knowledge from the topics delivered in class, drawing good answers to the questions presented. Student applies some knowledge from the topics delivered in class, drawing fair answers to the questions presented. Student applies little relevant knowledge from the topics delivered in class. Misunderstandings are evident. Strategic Marketing Report Assignment Help
Analysis (30%)
Student uses the knowledge learnt in class and analyses it to draw relevant insights, showing exceptional skills to comment and blend ideas. Student uses the knowledge learnt in class and analyses it to draw relevant insights, showing good skills to comment and blend ideas. Student makes an attempt at analysing the different knowledge learnt in class, albeit some information is missing. Any insights drawn may be limited. Student makes an insufficient attempt at analysing the knowledge provided. Insights drawn are very limited without or inexistent. Communication (20%) Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck. Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck. Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident. Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident. For Strategic Marketing Report Assignment Help please click here