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Task: Strategic Marketing Report
- Individual task.
- Students will develop the BCG and Product Life Cycle tools for the brand NIKE and answer a set of questions.
- Develop the BCG and PLC tools for NIKE, then answer these questions:
- How can disruptive innovation affect your brand in the BCG matrix?
- Is the length and sequence of each of the PLC phases predictable for NIKE?
- How can incremental innovation enhance the life of a product in the product life cycle?
- Is NIKE looking forward to some concrete product or market expansion as of now? Explain it.
Submission: —
Weight: —
Formalities:
- Wordcount: 1500 – 2000 words.
- Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
- Font: Arial 12,5 pts. Strategic Marketing Report Assignment Help
- Text alignment: Justified.
- The in-text References and the Bibliography have to be in Harvard’s citation style.
It assesses the following learning outcomes:
- illustrate how to monitor the dynamic changes in the external environment
- analyze and forecast the future needs for resources in the internal environment of corporations.
| Exceptional 90-100 | Good 80-89 | Fair 70-79 | Marginal fail 60-69 | |
| Knowledge & Understanding (20%) | Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner. | Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary. | Student understands the task and provides minimum theory and/or some use of vocabulary.
Strategic Marketing Report Assignment Help |
Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary. |
| Application
(30%) |
Student applies fully relevant knowledge from the topics delivered in class, drawing excellent answers to the questions presented. | Student applies mostly relevant knowledge from the topics delivered in class, drawing good answers to the questions presented. | Student applies some knowledge from the topics delivered in class, drawing fair answers to the questions presented. | Student applies little relevant knowledge from the topics delivered in class. Misunderstandings are evident.
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| Analysis
(30%) |
Student uses the knowledge learnt in class and analyses it to draw relevant insights, showing exceptional skills to comment and blend ideas. | Student uses the knowledge learnt in class and analyses it to draw relevant insights, showing good skills to comment and blend ideas. | Student makes an attempt at analysing the different knowledge learnt in class, albeit some information is missing. Any insights drawn may be limited. | Student makes an insufficient attempt at analysing the knowledge provided. Insights drawn are very limited without or inexistent. |
| Communication (20%) | Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck. | Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck. | Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident. | Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident.
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