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International Business and Global Strategy BA 8710, International Business and Global Strategy 1
Course Learning Outcomes for Unit IV
Upon completion of this unit, students should be able to:
4. Distinguish between the formal planning approach to change and the power-behavior approach to
change.
4.1 Determine challenges in culture and business values as needed in a diverse workforce.
Course/Unit
Learning Outcomes
Learning Activity
4.1
Unit Lesson
Chapter 4, pp. 92–123
Unit IV Case Study
Required Unit Resources
Chapter 4: Differences in Culture, pp. 92–123
Unit Lesson
Thus far, we have examined the different approaches to global strategies. We have also explored the International Business and Global Strategy
advantages and disadvantages of multicultural and global strategies. For this unit, we shall examine the
formal planning approach to change and the power behavior approach to change. To be knowledgeable of
the change process begins with understanding culture. Review the following strategic planning activity model
represented in Figure 1 below.
What does this have to do with culture? Regardless of whether you are specifying objectives, creating
strategies, evaluating strategies, or monitoring results, how you communicate in cross-cultural environments
has a significant impact in the world today. Culture has many different definitions, yet for this course, we will
accept a simple view that culture is defined as a group of people who accept a system of ideas and share
assumptions on how life should be lived. Whether it is an individual or a group using a formal planning
approach or power behavior, how words are used can be crucial in affecting international business.
UNIT IV STUDY GUIDE
Differences in Culture
Figure 1: Strategic planning activity model International Business and Global Strategy
accept a simple view that culture is defined as a group of people who accept a system of ideas and share
assumptions on how life should be lived. Whether it is an individual or a group using a formal planning
approach or power behavior, how words are used can be crucial in affecting international business