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Applied Managerial Marketing Assignment Help
, write 400-600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas. (2-3 references)
This morning, walking into the office, you greet Michelle who says, “I’d like to meet with you tomorrow to develop the branding strategy for the new product. Let’s meet for a working lunch and brainstorming session.” “That sounds great,” you reply. “I’ll schedule the meeting and order in lunch.”
Entering your office, you begin to think about the items that you will be discussing during tomorrow’s meeting with Michelle. Applied Managerial Marketing Assignment Help
We haven’t even come up with a product name yet, you think. We also need to work on an advertising slogan or tag line. You know that Michelle has an extensive background in marketing, but you really want to make a good impression and bring a sound branding strategy to the meeting. How are we going to distinguish our product from our competitors? What are the benefits that we are going to highlight in our brand that will meet the needs or wants of our target customers?
You create the following list of items that you need to address:
Identify in one sentence your overall branding strategy or brand image you want to achieve in the mind of your target segment.
Product name
Advertising slogan or tag line
Product attributes
Product benefits
Applied Managerial Marketing Assignment Help
APA Paper Formatting Basics
- All text should be double-spaced
- Use one-inch margins on all sides
- All paragraphs in the body are indented
- Make sure that the title is centered on the page with your name and school/institution underneath
- Use 12-point font throughout
- All pages should be numbered in the upper right hand corner
- The manual recommends using one space after most punctuation marks
- A shortened version of the title (“running head”) should be placed in the upper left hand corner
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