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Dataset Analysis Refining your insights summary from modules 5-6 (100 points) Scenario – You receive this email after submitting findings from an exploratory analysis: Dear Favorite Analyst, Thank you for sending over the first iteration for your insights summary, I’m excited about the progress you are making. We need to continue refining the visuals and story to make sure it’s ready distribution to the Senior Leadership team. Unfortunately, we will not have the opportunity to present the findings in a live Q&A session so all of your insights need to be included in an artifact that can be read and easily understood without having to be there to explain things. Unfortunately, simply taking screenshots from Tableau won’t give us the professional, camera-ready aesthetic we need to communicate. Many, visuals will likely need to be rebuilt so we can have more control over the final look. We’ll want to add text annotations to further explain what the visual is communicating, but without making people digest whole paragraphs. As you can imagine, senior leaders have more demands on their time and attention they have hours in the day, so we’ll need to make sure they have the most important information served up in a simple, clean, and concise way. They need to be able to consume the insights in less than 10 minutes, so we’ll need to be deliberate about what we highlight, what we deemphasize, and how the insights flow together. Dataset analysis Since we don’t have actual business context behind why this dataset was originally pulled together, we may have to make assumptions about what’s at stake and why. As you refine the deck, please review the assignment objectives, requirements, and submission expectations below. Please send the updated slide deck (PowerPoint) by the end of week (11:59 pm CT on Sunday); late assignments will not be accepted. PDFs will not be accepted. Thank you again for your help Refined Insights Summary Dataset analysis Artifact Assignment Objectives: I. Demonstrate you can minimize unnecessary cognitive load by a. using consistent formatting (punctuation yes or no, font size, color, annotation methods, spacing, indentation, etc.) b. eliminating clutter (chart borders, gridlines, data markers, clean-up axis labels, labeling data directly instead of legends & matching color, non-strategic use of contrast, etc). c. eliminate distractions (misalignments, blurry pictures, unnecessary complexity, wordy, etc.) II. Demonstrate that you can focus your audience’s attention by a. Creating a visual hierarchy to follow b. Leveraging pre-attentive attributes in your graphics (orientation, shapes, line length, line width, size, curvature, added marks, enclosure, hue, color intensity, special position, motion, etc.) c. Leveraging pre-attentive attributes in your text (color, size, case, outline/enclosure, bold, italics, spatial separation, underline/added marks). III. Demonstrate that you can communicate insights by combining visual elements with concise text and annotation. IV. You’ve had 6 weeks to become familiar with the dataset and have harvested insights from your exploratory analysis, dashboards, and first insights summary. When I grade the slides from your refined insights summary, I will review them side-by-side with your first draft slides. I should see clear improvement in your use of pre-attentive attributes, avoidance of chart clutter, proper use of contrast, consistent formatting, clean slide backgrounds, etc. V. If you simply resubmit the slides from your original insights summary, you will fail this assignment Dataset to use for practice assignment (located in Canvas): Leverage exploratory findings from TableauCeutical or Bookshop datasets from Modules 1-4 Assignment Requirements 1. Refine the PowerPoint deck to ensure it is aesthetically pleasing and contains a title page, executive summary, insights slides, and an appendix (10 points) a. Title page must look different than content pages and must contain a title, your name, course section title, and term. b. Executive summary is to be no longer than 1 page c. Minimum of 5, but no more than 7 insight slides d. Appendix section must be clearly labeled using a slide the looks different than your insights slides and similar to, but not the same as your title slide. e. Appendix section must contain 3 slides f. Max size of 13 slides; title page (1), executive summary (1), insight slides (7), appendix cover (1), appendix slides (3). Dataset analysis g. Saved you deck as FirstName_LastName_M8_RefinedInsightsSummary.pptx h. PDFs will not be accepted