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Case Study: SADAFCO
SADAFCO is a Saudi-Arabian company selling recombined milk products. It has also recently diversified into a number of other lines such as ice cream, tomato paste, hummus, mineral water and snacks. As competition intensifies, the company has to decide how to allocate resources and which product lines to focus on in order to sustain market position and growth.
Assess SADAFCO’s position relative to each of these product lines and the potential opportunities in Saudi Arabia and international markets, taking into consideration market competition, rate of market growth, size, etc. Identify three or more options for SADAFCO, each of which should establish priorities with regard to product lines and geographic markets. Assess the pros and cons of each of these options from the standpoint of market growth and opportunity, competition and match with SADAFCO’s resources and current strengths.
For this assignment, prepare a 700 words executive brief, concluding with your recommendation from the options you identified.
APA formatting and citations are required.
SADAFCO International Business Assignment Help
APA Paper Formatting Basics
- All text should be double-spaced
- Use one-inch margins on all sides
- All paragraphs in the body are indented
- Make sure that the title is centered on the page with your name and school/institution underneath
- Use 12-point font throughout
- All pages should be numbered in the upper right hand corner
- The manual recommends using one space after most punctuation marks
- A shortened version of the title (“running head”) should be placed in the upper left hand corner
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