Hits: 0
Marketing Plan Project Assignment
The paper for your term project is due this week. Your term project for this class is a 15 page plan for the product or service that was approved in your week one proposal. It is to follow APA format and be of a quality graduate level. Don’t forget to use an appropriate amount of references for a paper of this length.
Required Headings:
Executive Summary
Situation Analysis
-Market Summary
-Target Markets
Marketing Demographics
-Geographics
-Demographics
-Behavioral factors
Market Needs
Market Trends
Market Growth
SWOT Analysis
Competitors Analysis
Market Strategy
-Marketing objectives
-Financial objectives
-Positioning strategy
Marketing tactics
-Product
-Price
-Distribution
-Communication
-Research
Financials
-Break-Even Analysis
-Sales Forecast
-Marketing Budget
You MUST upload assignment into the ASSIGNMENT page or attach as a Word document.
Please name your assignment file as ‘lastnamefirstinitial-MKTG600-assignment#
Course Objectives:
- Develop a Marketing Plan.
- Define the types of marketing research.
- Analyze potential pricing alternatives.
- Define channel strategy
- Design a sales management plan.
- Define the process for bringing a new product or service to market.
APA Paper Formatting Basics
- All text should be double-spaced
- Use one-inch margins on all sides
- All paragraphs in the body are indented
- Make sure that the title is centered on the page with your name and school/institution underneath
- Use 12-point font throughout
- All pages should be numbered in the upper right hand corner
- The manual recommends using one space after most punctuation marks
- A shortened version of the title (“running head”) should be placed in the upper left hand corner